Blog Writing – An Effective Method of Marketing

“Content Marketing has always been tremendously important to market any business successfully. However, with the world’s ever-increasing dependency on digital media, creating engaging content about your business or brand can no more remain only an option.

A good quality, relevant and regular content can not only keep your existing customers updated about your products or brand but also can reach a far wider audience and attract more consumers who feel that your product can solve their problems.”

– This is an excerpt I picked up from this article (sharing link below) and it is so true. Small Businesses whether in India or anywhere else in the world, face several challenges when it comes to effective marketing. However, using social media, writing blogs about their products or services, and being a little more pro-active in the digital world can break their barriers and introduce them to a large audience of people, many of whom might be actively interested in their business.

Content Marketing or Blog Writing can never lose its importance because of these very reasons. Like every content ever produced, the quality of even those for marketing purposes should be really high and focused primarily on the niche of the business/brand. Highlighting the features of the products that a business offers or the problems that their services can solve, can effectively educate a large number of people about the respective Business and build a relationship with their brand.

Content Marketing has always been tremendously important to market any business successfully. However, with the world’s ever-increasing dependency on digital media, creating engaging content about your business or brand can no more remain only an option.

This blog below expresses these points really well. I would recommend you to read it to understand how different mediums of content like blogs, videos, images, can all play a part in a good marketing plan.


TOP 5 Digital Marketing Trends 2020

Top 5 Digital Marketing Trends 2020

I really liked this list of the latest trends in the world of Digital Marketing in 2020. There is always so much new to learn and adopt. I hope all those of you who have a keen interest in the field of Digital Marketing or even blogging find this list as informative and useful as I did. I will try and share most of their latest strategies and posts from now onwards to keep all my fellow Blogging partners and readers updated.

Dermarolling — Benefits for Acne-Prone Skin

Hello, my dear readers! Lately, I have been studying about skin regeneration techniques for the post-acne scars, as you might know from my previous posts. I had enough of essential oils, creams, and treatments that don’t work their action through the skin, the result being mostly the same as the acne scars did not go […]

via Dermarolling — Katherine’s Blog

The Only Moisturizer Fit For Acne-Prone Skin

Hello friends!

If you have acne-prone skin, you already know the struggle of finding the perfect moisturizer suitable for your skin. For a long time, I did not even know for sure if people with oily, acne-prone skin needed a moisturizer in the first place. It took a long time and a lot of research (I never use skin-care products without enough research!) for me to understand the importance of a well moisturized and hydrated skin. So, after years of trial and error, I finally figured out the best Moisturizer for acne-prone skin. The only one that does the job of keeping your skin soft, supple and hydrated without making your face feel oily, greasy or clogged.

Without further delay,  let us come to this miracle moisturizer which is:

Clinique’s Moisture Surge 72-Hour Auto-Replenishing Hydrator.

Clinique Moisture Surge

Claims that the brand makes

“Our addictively refreshing gel-cream is now enhanced to give your skin the power to rehydrate itself. Delivers a 152% instant moisture boost. Keeps skin almost twice as hydrated at the end of the day than it did before. Enjoy 72 hours of non-stop hydration, even after washing your face.”

My experience using it

I introduced this product in my skincare regime during my acne treatment period, which means my skin was extremely dry, flaky and even peeling in certain areas at that time (it is usually oily and always super-sensitive). After two or three applications of Clinique’s Moisture Surge 72-Hour Auto-Replenishing Hydrator, the dryness reduced to a huge extent and all the flakiness just miraculously went away. The best part was that it did NOT cause any breakouts. Neither did it interfere with my acne medications nor did it make my skin feel heavy or greasy. The gel simply did what it was supposed to do – hydrate the skin without causing any undesirable effects.

Did the moisturizer live up to the brands claim

Most certainly it did. My skin pretty much rehydrated itself with the use of this moisturizer. It did deliver almost 100% or more moisture boost and it surely kept my skin more hydrated than it usually is. I tested this moisturizer for a few days even without using my acne creams and it delivered the same amount of moisture even then. Nothing more and nothing less. I was expecting this moisturizer to make my skin a little oilier on using it without my azelaic-acid based acne creams, but it still remained shine-free and matte while at the same time providing the necessary amount of hydration.

Final Verdict

This one certainly goes down as the best moisturizer I have ever used. Its a lightweight gel, non-comedogenic, oil-free and provides the right amount of moisture to the skin.

I hope this review is useful to all those who are forever confused about the right kind of moisturizer for their oily and acne-prone skin. I have experienced that dilemma first hand and I hope that if you do happen to try out this moisturizer, you love it as much as I do.

Take care! 🙂

[REVIEW] The Ordinary Glycolic Acid 7% Toning Solution

V's Beauty Talk

After years of hearing about how amazing The Ordinary is, I finally got around to trying the brand myself when I was looking for a new toner to invest in.

As the brand isn’t stocked in Singapore’s retail stores, I ordered this off a verified seller on Shopee together with the Azelaic Acid Suspension.

Product Description

Glycolic Acid is an alpha hydroxy acid that exfoliates the skin. This 7% toning solution offers mild exfoliation for improved skin radiance and visible clarity. The formula also improves the appearance of skin texture with continued use.

Official Retail Price in Singapore:SGD 15.24 (Shopee)

Ingredient List

See full list of ingredients and safety ratings here.

As you can tell, there is a high concentration of glycolic acid in this toner (7%), which is what you should definitely be aware of because some people with highly sensitive skin do not take well…

View original post 690 more words

How the Lockdown Affected my Acne Problem

Wake up. Check face in the mirror. Look for improvements. Turn face in different directions and varying light. Stare some more. Sigh.

Feels all too familiar? Welcome to the acne squad. I am sure, young or adult, each one of you has done this at some point in life.

Going through the same experience, today I am going to write about how the ongoing lockdown has lead to a massive change in the condition of my acne scars and also, how it has completely transformed my coping mechanism.


To begin with, I experience nodular cystic acne, and more often than not, they leave behind deep hyper-pigmented scars. I have never been a fan of oral acne medications because of their side effects, so I rely on topical creams to get rid of the scars, which like most of you know, does not go away too easily. So, while the creams do their work, every time I have to step out of my house, I rely on makeup to cover up my acne marks.

However, these fifteen days of lockdown has been a game-changer. Firstly, looking at my bare face with no trace of makeup at a continuous stretch of so many days has made me really comfortable in my skin. Seeing the scars day in and day out, without it being covered up has made me realize how these scars are just a natural mechanism of the body to heal the acne inflammation and they look completely fine on my skin. It has made me think that all those girls who look flawless outside must also be dealing with so many skin imperfections back at home. Secondly and most importantly, it has made me question the innate need to look perfect all the time.

Why do we need to have the most spotless and clear skin? Who is it that has set the bar? Have we set unrealistic beauty standards for ourselves? It has really made me reflect on all those times I have not felt confident enough to go out without layering tons of beauty products. Above all, all this thinking and self-introspection has helped me conclude that it is the cosmetic industry that has made us what we are today. Self-doubting, unsure, anxious, and devoid of any self-confidence. They have moulded our thoughts in such a manner that we find no other option but to rely on their products to make ourselves feel good. They have made us believe that scars, lines, marks, or pigmentation should be hidden or taken care of.

While at the same time, it is a universal fact that picture-perfect skin is nearly impossible to achieve and most of us know this. But our subconscious mind is always in a never-ending race to find that one miracle product that will transform our skin into the kind we find on magazine covers. The hope of our skin miraculously becoming flawless overnight is too good to just let go, even if we are aware of the reality.

But the lockdown, staying at home and doing a whole lot of thinking made me sure of the fact that we are being exploited. We can look good, feel good, and be confident in our skin if ‘we’ choose to be. I agree that taking care of the skin is important and keeping the skin healthy is part of self-care, but the burden of idealistic beauty standards can be done away with.

Around 645 million people all over the world face acne and still most of us feel so vulnerable about something that is so very common. Acne is normal. Scars are natural. Imperfections are part of life. So, why hide those marks? Why should we worry about what others will think of it when 90% of the world population is affected by acne at some point in their lives? It is all about how we think and what we believe in. We can either choose to be deceived by the glamour industry and the facade of the cosmetic world or change our irrational notions of what is beautiful.

Honestly speaking, fifteen days of no make-up has only been beneficial to me. My acne creams are working better and faster, my skin feels light and clearer, the pores feel way less clogged and I can see a visible difference in the state of my acne scars. My skin must be thanking me for letting it breathe and not being caked up by some cosmetic or the other.

Thankfully, I have always considered myself beautiful, acne or no acne, but this lockdown sure helped me face my acne problem in a much more sorted manner. I will no longer shy away from my scars because of what others might think of it and I wish all of us will now do the same.

So, next time any of you fret about your acne scar or search frantically for the latest launched full-coverage foundation, take a spoonful of confidence, mix it with a tablespoon of happiness, and there you go. You now have the perfect concoction required to look beautiful.

Please leave a comment below and share your thoughts on the topic. Also, follow my blog on –

#skinpositivity #lockdown #acnepositivity

acne positivity

To Blog or Not To Blog?

Hello friends!

Let me begin by talking a little about myself. I have always been an achiever. Back in school it was invariably about being a rank-holder, getting medals for sports, or simply being best at whatever it is that I do. But what I have always been bad at is taking decisions. I have always been confused about what I wanted to seriously pursue in life. I do not mean to gloat, but as a kid being good at practically everything, choosing one thing got even more tough, especially given how indecisive I am. But one thing I was always sure of was my love for writing. I used to write a lot of poetry, articles for my school magazines, jingles for birthday cards and even quite a few newspaper reports. To see my work published in the newspaper or the magazines gave me an unparalleled and tremendous amount of joy that no mark-sheet or report card could ever.

Then I grew up and under the pressure to perform and build a successful career, I studied Molecular Biology and later even hardcore Finance but nothing could give me that same sense of satisfaction that writing did. I always knew something was amiss and that maybe, I was not in the right direction or I had chosen the wrong career for myself, because no matter how lucrative and promising these fields were, they were not bringing me the same happiness. I jumped academic streams, worked harder, signed up for some of the toughest courses to challenge myself further but nothing could make me feel content. It was then that I decided to drop everything else and do what I love the most, which was writing.

This brings me to the topic I am writing about today – To Blog Or Not To Blog? The reason I gave a brief overview of my life before blogging is because I know of so many people with genuine talent who push away or hold off entering this world because they think that it is not a conventional career option, is not recognized enough or even not as remunerative as other professions can be and consequently, deprive themselves of the success and contentment they can achieve. As somebody who began blogging after years of deliberating about it, I can understand the misgivings and scepticism that accompany the world of blogging . The doubts whether your blog will be loved, accepted or successful enough can deter even the most confident individuals. But what I want my readers to understand and take back from my experience is that, no matter what you do in life, you will never know if it was meant to be till you actually dive into it. If you are confused about whether you should begin blogging for any reason whatsoever, be it for making money, as a hobby, to spread awareness about some topic or just to share your thoughts with fellow bloggers, ask yourself one simple question which is, do you really sincerely want to blog and will it give you genuine happiness? Nothing else matters. Whether your blog will be a success or not, will it gain enough love, will it be accepted by people and will you be able to earn sufficient money from it are all secondary questions that will have to wait. Moreover, trust me, if blogging does not give you pure unadulterated joy, you will not be able to continue too long anyway. Like every other form of art, writing not only requires talent but also an enormous amount of patience, which is where your love for the art comes into picture. So if your answer to that key question is in the affirmative and if you truly love the idea of blogging, nothing should stop you from beginning and most definitely nothing will stop you from achieving your due share of success. It took me several years of toiling in different fields of study to realize this simple fact. This is the reason, in this post I did not delve into the usual advice about how to begin a blog, the necessity of a niche, ways to market it or monetize it. Instead, I only wanted to focus on the fear, insecurity and indecisiveness that deters so many talented people from entering into the world of blogging or even continuing in it and the right mindset needed to overcome this dilemma.

I may not seem like the best person to give a career advice but from my experiences, I can confidently vouch for all those people who advocate – Do what you love and everything will fall into place. The part which involves worrying over the possibilities and doubting your capabilities can surely be eliminated. Ask yourself only the right questions and plunge into it headlong. Remember that if you love it, you can ace it.

I’ll end this post with a perfect quote by Steve Jobs, “If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.”

Please leave a comment and share your thoughts on this topic.

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